Ari Mathae

Podcast Producer & Sound Designer

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Get to Know Your Author

April 16, 2019 by Ari Mathae in Marketing

The author questionnaire is the book marketer or publicist’s first opportunity to glean information about the author, their work, their connections, and anything and everything that can help connect the book to more future readers.

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April 16, 2019 /Ari Mathae /Source
Marketing, author questionnaire, get to know you
Marketing

Selling Hot-topic Books

April 16, 2019 by Ari Mathae in Marketing

There are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.

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April 16, 2019 /Ari Mathae /Source
bookselling, marketing, popular books, political books, politics
Marketing

To Be or Not to Be: Choose-Your-Own Approach to Classic Lit

April 16, 2019 by Ari Mathae in Marketing

Choose-your-own stories are making a big comeback, and this time they’re targeted at adult audiences. Interactive books like these are about being able to play around in a familiar world, make mistakes, and try again. But this time, CYO books are coming back for adult readers.


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April 16, 2019 /Ari Mathae /Source
choose-your-own, marketing, covers, adult fiction, classic reads, literature, gamebooks, Bandersnatch, Shakespeare, Jane Austen, satire
Marketing

5 Books to Inspire Your Oregon Travel Plans

April 16, 2019 by Ari Mathae in Oregon Authors

Reading books set in Portland while visiting on vacation might guide your plans to visit the city's unique bridges. The descriptive language and scenic setting might inspire a hike through Multnomah Falls or a coastal bicycle tour from Astoria to Coos Bay. The right historical fiction set in small-town Oregon may lead you to a charming local museum, and show the background behind the lives of your main characters. Reading your vacation can give you a deeper look at a new place and give more perspective.

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April 16, 2019 /Ari Mathae
travel, travel writing, Portland, Oregon, Ursula K Leguin, Oregon Authors, PNW, Vacation
Oregon Authors

Editing Outside the Lines

April 15, 2019 by Ari Mathae in Editing

Ultimately, each kind of editing can mean different things to different editors. But even when you have the lines between the various types of editing more clearly defined, certain styles of editing can bleed over between types and others cannot. It all depends on timing and the needs of the manuscript or publishing house.

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April 15, 2019 /Ari Mathae /Source
editing, developmental editing, Copyeditor's Handbook, copy edit, proofreading
Editing