The author questionnaire is the book marketer or publicist’s first opportunity to glean information about the author, their work, their connections, and anything and everything that can help connect the book to more future readers.Read More
There are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.Read More
Choose-your-own stories are making a big comeback, and this time they’re targeted at adult audiences. Interactive books like these are about being able to play around in a familiar world, make mistakes, and try again. But this time, CYO books are coming back for adult readers.
Reading books set in Portland while visiting on vacation might guide your plans to visit the city's unique bridges. The descriptive language and scenic setting might inspire a hike through Multnomah Falls or a coastal bicycle tour from Astoria to Coos Bay. The right historical fiction set in small-town Oregon may lead you to a charming local museum, and show the background behind the lives of your main characters. Reading your vacation can give you a deeper look at a new place and give more perspective.Read More
Ultimately, each kind of editing can mean different things to different editors. But even when you have the lines between the various types of editing more clearly defined, certain styles of editing can bleed over between types and others cannot. It all depends on timing and the needs of the manuscript or publishing house.Read More