There are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.Read More
Choose-your-own stories are making a big comeback, and this time they’re targeted at adult audiences. Interactive books like these are about being able to play around in a familiar world, make mistakes, and try again. But this time, CYO books are coming back for adult readers.