Podcast Producer & Sound Designer
The author questionnaire is the book marketer or publicist’s first opportunity to glean information about the author, their work, their connections, and anything and everything that can help connect the book to more future readers.
Read MoreThere are two main ways we catch readers’ attention and sell books: helping readers to personally connect with the content (using excerpts in marketing, writing shelf talkers, and making in-person recommendations) and using the book as a symbol to engage in a large discussion. Readers use the books they buy to make a stand and a statement. The books bought by a reader or acquired by a publishing house show interests and opinions. By associating with the brand or concept of a book, readers tell their communities how they identify or believe.
Read MoreChoose-your-own stories are making a big comeback, and this time they’re targeted at adult audiences. Interactive books like these are about being able to play around in a familiar world, make mistakes, and try again. But this time, CYO books are coming back for adult readers.